Banner production: from print to marketing tool

Part of the “large format printing” family, banners pass through multiple processing steps in production. The tutorial banner design for AHOJ! Souvenirmanufaktur illustrates the design process of an advertising banner from customer briefing and design idea to creating the banner in InDesign and exporting the print-ready artwork. This article builds on these four steps and shows you how a banner is produced in three short videos.

Creating artwork files: Photoshop, Illustrator or InDesign?

Users can choose from a variety of editing programs to make their creative projects come true. Whether montage, logo design or newspaper layout: The software company Adobe alone offers numerous programs geared to specific applications. In this workshop, you will learn which program to use for which purpose and why. We will explain the three major differences between Adobe Photoshop, Illustrator and InDesign, the most commonly used graphic programs: The central question is: Which program should I use to create a print-ready artwork file with optimum processing capabilities for an online print shop?

CMYK colours: rich black, turquoise, burgundy and more

Beige, coral red, mint – we have a clear idea of what these colours should look like. When it comes to printing, the printed product must meet these expectations. After all, graphic designers and marketing specialists want the design and colours to create the intended impact also in CMYK.
To achieve this, we have put together a list of the most important colours with our printing specialists including their counterparts in cyan, magenta, yellow and key. Our comprehensive list of CMYK colours includes a gamut of tones from bright red and pea green to lemon yellow, night blue and chocolate brown.

InDesign tutorial: Contour-cut foam board

Signs are everywhere: outside shops, on building roofs, in lobbies, etc. They come in all sizes but their shape is usually square. You can stand out from the signage monotony by creating a striking “contour cut” sign. Advertising signs cut to a specific shape provide a whole new level of design freedom. In this tutorial, you will learn how to create correct artwork files for a contour-cut lightweight foam board.

Write beautifully: with free handwriting fonts to download

Ideal for posters, invitations, greeting cards, mailings and other printed materials: Handwriting fonts are classic, personal and add a special touch especially to simple designs. Our selection of free calligraphy fonts makes creating eye-catching designs a breeze.

InDesign: Adding, formatting and managing page numbering – Basics Tutorial

Adobe InDesign is one of the most commonly used tools for creating and editing layouts. If you add page numbers for catalogues or magazines in InDesign, these can be positioned and formatted across all pages with just a few clicks. In our InDesign Basics Tutorial, we will show you how to use these functions and what else to pay attention to when creating artwork files.

How to cut out hair – Photoshop basics tutorial

Cutting out hair in Photoshop can be very tiresome and time-consuming and which method to choose depends on the subject, the resolution and colour contrasts. In this tutorial, we will show you a clean and efficient method of masking out hair in Photoshop using the colour channel. We will also illustrate which criteria a photo should meet to prevent you from investing a great deal of time and effort into editing it only to find that cutting out is not worth it.

Creating a vignette in Photoshop – Photoshop Basics Tutorial

Often an unintended effect caused by lens limitations, vignetting can be created deliberately in a graphics editor to draw the eye to the centre of the picture and add a special effect. The image’s brightness decreases toward the periphery which results in an antique style reminiscent of old photographs. In this tutorial, we will show you how to create a vignette in Photoshop quickly and easily and which effects you can implement with the technique.

InDesign tutorial: Creating a six page DL folded leaflet

Folded leaflets come in various layouts, shapes and sizes. DL folded leaflets are a smart way to get a lot of information across in an easy to read and handy format. In this tutorial, you will learn how to create a portrait orientation leaflet with a horizontal design and what else to pay attention to.

Banner design for AHOJ! Souvenirmanufaktur

PVC vinyl banners are an ideal way to make your brand stand out. These eye-catching advertising tools are real head-turners in exhibition halls, at construction fences or sports events. We recently organized a sweepstakes to give our Facebook fans the opportunity to get inspired by this awesome promotional tool. The Berlin-based AHOJ! Souvenirmanufaktur, which produces creative souvenirs, was the lucky winner of a professionally designed advertising banner including print. We used the opportunity to film a tutorial of the design process.