Creating black and white effects – basics tutorial

Black and white images have to be expressive and high in contrast to create the desired impact. In this tutorial, we will show you how to use channel calculations to create a high-impact black and white photo with just a few clicks. Moreover, we will compare the results of channel calculation with a simple conversion to grayscale. With this effect, it is the small details and specific actions that make all the difference.

Creating a lens flare effect – Photoshop basics tutorial

When shooting into the light, you have to look out for several things. But you can easily capture a bright sunny day with your camera and even increase the intensity of the light source using the lens flare effect in Photoshop. In this basic tutorial, you will learn how to apply the lens flare effect to create radiant images.

Free Halloween fonts licensed to make your skin crawl

Let’s get spooky! Halloween is around the corner: On October 31, witches, ghosts and zombies will stalk the streets again. For this occasion, we have put together a number of free “spooky” fonts which you can use for your Halloween projects such as party invitations, flyers or admission tickets.

Free online image editors Cropping and Resizing

To edit photos quickly and efficiently, you do not necessarily need professional tools. The following web programs allow you to crop and resize images quickly and efficiently. We have tested some of the online image editors for you and compared their results and quality. If you edit photos only occasionally, we have also discovered some tools that produce the desired outcome with just a few clicks – even if you want to crop round shapes.

Printing, folding, stitching: See what’s going on in the factories of Onlineprinters, one of the leading online print shops in Europe

Take a closer look at the largest fleet of offset printing machines in 3-B format in Europe. Customers can order printed products 24/7 in one of our 22 country shops. 90 percent of these printings are produced in-house. Follow the way your artwork files take from uploading and reviewing by our media experts until the parcel is ready for shipping

The top 10 + 1 free image databases

Graphic artists or marketing managers looking for images to use in their creative projects will usually first stop by one of the commercial stock photo sites such as Getty Images, Shutterstock or Fotolia which charge them to download photos from their vast libraries. But there are also a lot of lesser known alternatives where users can download free images.

Make your printed piece pop with silver foil printing – How to create correct artwork files

Silver letters on a dark background. The silver elements shimmer and reflect the light and the letters are slightly raised off the surface to create a relief-like appearance. Foil printed postcards, flyers and business cards are highly visible even from a distance, inviting prospective customers to grab them. In this InDesign tutorial, you will learn how to create the artwork for postcards or business cards with silver foil printing. Moreover, we provide the design of our sample postcard for you to download free of charge.

Pop-up towers: advertising in all directions

Banners in all sizes and variations are popular advertising displays at exhibitions. Pop-up towers make an excellent addition to any display setup by providing 360° visibility. In this tutorial, we will explain what is important when using this 2 m + advertising tower and how to design it.

Neuromarketing: The 5 principles of sales-boosting flyers

Neuromarketing brain.

A lot of people probably associate the term “neuromarketing” with scented stores, special lighting in supermarkets and the characteristic sound of a closing car door designed in the lab. Neuromarketing aims to encourage consumers to buy. Put briefly: Neuromarketing is used to boost sales and who doesn’t want that?

Banner production: from print to marketing tool

Part of the “large format printing” family, banners pass through multiple processing steps in production. The tutorial banner design for AHOJ! Souvenirmanufaktur illustrates the design process of an advertising banner from customer briefing and design idea to creating the banner in InDesign and exporting the print-ready artwork. This article builds on these four steps and shows you how a banner is produced in three short videos.