Marketing & Insights

Neuromarketing brain.

Neuromarketing: The 5 principles of sales-boosting flye...

A lot of people probably associate the term "neuromarketing" with scented stores, special lighting in supermarkets and the characteristic sound of a closing car door designed in th...

Banner production: from print to marketing tool

Part of the "large format printing" family, banners pass through multiple processing steps in production. The tutorial banner design for AHOJ! Souvenirmanufaktur illustrates the de...

Creating artwork files: Photoshop, Illustrator or InDes...

Users can choose from a variety of editing programs to make their creative projects come true. Whether montage, logo design or newspaper layout: The software company Adobe alone of...

CMYK colours: rich black, turquoise, burgundy and more

Beige, coral red, mint – we have a clear idea of what these colours should look like. When it comes to printing, the printed product must meet these expectations. After all, graphi...

Banner design for AHOJ! Souvenirmanufaktur

PVC vinyl banners are an ideal way to make your brand stand out. These eye-catching advertising tools are real head-turners in exhibition halls, at construction fences or sports ev...

Logo design made easy

Designing a logo is an art in itself. The aim of a logo is to represent a company or product. To make sure that the logo is appropriate for the company or the product, there are so...

Tutorial: Designing an ambigram in 5 steps

Ambi-what? You have no clue what an ambigram is? That's a shame really because ambigrams are special. They add a modern, tasteful and contemporary touch to designs. However, creati...

Free font recognition tools

Imagine you are a design artist surfing the web looking for suitable typefaces and suddenly come across a stunning font that would be perfect for your current design project. But n...