ONLINEPRINTERS has been one of the first online print shops to sell its printed material over the internet already since 2004. Since then, the product range has grown to include more than 5,000 printed products that customers from all over Europe can order in several million configurations. As the offering grew, the shop developed, too, and its interface changed considerably. Undergoing a complete redesign, the online shops recently received a complete made-over. Thanks to the new template with its larger white spaces, the shop now appears more open and clearly structured.

"We have thus created the technical requirements to enable customers to surf the shops with their smartphones and tablet computers down to the detailed product pages and through the entire checkout process," says Christian Würst, Chief Commercial Officer (CCO) of ONLINEPRINTERS.

Especially in the field of online printing, the desktop version is still highly relevant as the customers located at an important interface in the purchasing process still use a desktop computer to upload their artwork files to finalize their order. Before and after, customer increasingly use their mobile devices to surf our sites. Our customers want to previously get informed about printed products and services or track their order after placing it. They increasingly use their mobile devices for this purpose," explains Christian Würst.

This "basic make-over" was implemented together with the Cologne-based internet agency "Kernpunkt". Until January 2021, all 22 country shops will boast the new design.